Stainless steel · Antiqued silver · 11mm hoop
Keeper of the dead. Snorri describes Hel as half black, half flesh, ruling those who die of sickness and old age.
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Hel. Half her face was living, half was dead. She kept the ones who didn't fall in battle. Every skull on this hoop is one of hers.
Eleven millimetres that hug the lobe. A row of skulls, oxidized deep in the eyes. Click it shut and forget it — nobody else will.
Small. Dark. Not for everyone. That's the point.
Eleven millimetres: it hugs the lobe and clicks shut.
Free tracked delivery on every order. Not for you? You have 120 days to send it back for a full refund.
Every piece is covered by our lifetime warranty. Stainless steel is tarnish-resistant; the darkened recesses are part of the finish. Keep it away from perfume and harsh chemicals, and wipe with a soft dry cloth.
Choose your piece
The story behind it
Snorri Sturluson describes Hel, daughter of Loki, as half black and half flesh-coloured. Odin sent her to Niflheim to rule those who die of sickness and old age, not those who fall in battle.
These hoops are a stylised take, not a replica: a row of small skulls, oxidised deep in the eyes, on an 11mm huggie that clicks shut.
A note from Grégor
To everyone who has worn our pieces:
We're closing North Hoard. Ad costs kept climbing and cheap copies are everywhere. We'd rather stop properly than cut corners.
What's left is reduced. Once a piece sells out, it won't be made again.
Grégor
Founder, North Hoard
What the hoard is saying
Wore it every day for three months straight — workouts, showers, rain, whatever. Zero tarnish, zero fading. The weight alone tells you it's real. First piece that doesn't feel like jewellery, feels like an heirloom.
James T. Verified Buyer
You can feel the metal the moment you pick it up. Not hollow plated junk. Dark finish holds up, engraving stays sharp. Exactly what I wanted — nothing flashy, just solid and intentional.
Oliver H. Verified Buyer
Been hunting for a ring that doesn't scream and doesn't vanish either. This lands dead center. Subtle rune detail, matte finish, sits right on the finger. Got a few comments without asking for them.
Henry W. Verified Buyer
Ordered Monday, landed Friday. Packaging was minimal and right — raw linen, small card, no plastic. The piece itself looked better in hand than on the website. That's rare.
Thomas R. Verified Buyer
I don't do loud jewellery. This sits dark and quiet on me, and people still notice. The engraving is delicate but the weight is heavy. Fair price for the finish — most brands charge triple for less.
Edward M. Verified Buyer
Honestly surprised at the build quality for this bracket. Solid stainless steel, properly finished edges, no rough spots. Daily wear for six weeks now, still looks day one. Getting a second one for my brother.
William B. Verified Buyer
Buying for him?
Add The Chest, a solid wood keepsake box with a carved lid, and it arrives ready to give. £9.90 instead of £24.75.
Yes. Ad costs kept climbing and cheap copies are everywhere. What's left is reduced, and once a piece sells out, it won't be made again.
It's stainless steel, so it's tarnish-resistant and hypoallergenic. Our lifetime warranty covers every piece.
Mix any pieces: 2 save 10%, 3 save 20%, 4 or more save 30%. Every piece in your bag counts, and it's applied automatically at checkout.
You have 120 days to send it back for a full refund.
