Meet Grégor

I couldn't find it. So I drew it.

Launching a jewellery label was never part of the plan. For years I hunted for pieces that felt like mine. Not fragile gold strands. Not the same mass-made skulls from high-street chains. Something shadowed, sculpted, quietly serious.

Nothing came close. Too flimsy to survive a winter, too overpriced to make sense, or too tame to carry any weight.

So one evening in 2021 I pulled out a notebook and started drawing the shapes I wished someone had already made. Those sketches became North Hoard. One mark per piece, and we tell you what it means.

Grégor, founder

01 · Why

One mark. Worn every day.

Most men don't wear much jewellery. When they do, it should mean something. We make pieces for that man, and for the people who buy for him. Plain shapes, dark finishes, nothing loud.

02 · The symbols

We don't make it older than it is.

We check where each mark comes from. The runes come from the Elder Futhark. The Vegvísir comes from an Icelandic manuscript of 1860, not from Viking ships, and we say so.

Our pieces are stylised takes, not replicas. Each product page tells you what its mark means.

03 · Materials

Steel, silver, wood.

Solid pieces with real weight in the hand. Most are 316L or hardened stainless steel, tarnish-resistant and made for daily wear. Seven are 925 sterling silver, stated on each product page. The gift chest is solid wood.

The exact material of each piece is on its product page.

04 · Service

If it's wrong, we fix it.

Delivery is free and tracked. You have 120 days to send a piece back for a full refund. Every piece has a lifetime warranty: if it fails, we replace it.

Write to contact@northhoard.com and we'll make it right.

Why we're closing

To everyone who has worn our pieces:

We're closing North Hoard. Ad costs kept climbing and cheap copies are everywhere. We'd rather stop properly than cut corners.

What's left is reduced. Once a piece sells out, it won't be made again.