Meet Grégor
Launching a jewelry label was never part of the plan.
For years I hunted for pieces that truly felt like mine. Not the fragile gold strands hanging on every collar. Not the cookie-cutter skulls churned out by high-street chains. Something carved from the space between — shadowed, sculpted, quietly serious. Jewelry that looked like it carried old stories.
Nothing ever came close.
Whenever I got near, something broke the spell. Too flimsy to survive a winter. Too overpriced to make sense. Too tame to carry any weight.
So one evening I pulled out a notebook and began drawing. No strategy, no brief. Just tracing the shapes I wished someone had already forged.
Those sketches became North Hoard.
Why North Hoard Exists
North Hoard draws its name from the forge — the fire, the hammer, the rune struck into metal that endures long after the embers die.
I founded North Hoard in 2025 with a single conviction: that those who walk the old paths deserve jewelry forged to outlast them.
Every piece is crafted to be:
- Unflinching — meant for the skin, not the drawer
- Deliberate — each rune, each stone, each edge carries its purpose
- Enduring — sterling silver that darkens and deepens with time
- Fated — because the runes you wear were always meant for you
North Hoard is for those who wear jewelry like a shield-wall. Who find meaning carved into places others walk past.
WHY WE'RE CLOSING
I never imagined I'd be putting these words down.
North Hoard is shutting its doors.
Forging this brand has been the hardest, most meaningful work of my life. But the truth of keeping an independent jewelry forge alive in 2021 finally caught up with me. Material costs climbing higher each season. A market drowning in cheap imitations. Advertising prices that made reaching the people who understood these pieces nearly impossible.
I carried it further than I probably should have.
But I won't cut corners. I won't soften the quality or the craft that North Hoard was built upon. And I won't stand here pretending the fire still burns the way it once did.
So I'm choosing to close the forge — on my own terms, with my head held high.
Every piece from £19 — up to 80% beneath its true worth. Once the stock is gone, the forge goes cold for good.
Grégor